Almost as soon as you get your business started, you learn just how many professional photos you need all the time, and how important they are. From your brand image to regular and extraordinary marketing efforts, visuals are crucial for success.
It can easily become a costly and time-consuming link in your workflow chain, and that’s why investing in royalty-free stock photography is such a wise move. This well-round resource solves all your visual requirements at once, in virtually no time and for very affordable prices.
Here we give you the five main reasons why buying royalty-free stock photos is a must. If you want to know where to buy them, you can have a look at this massive list of the best stock photo sites with 20 options to explore!
#1. Photography is Everything in Today’s Business
Photography as a medium has been around for almost two centuries and has been part of our lives for a few decades. But the extended reach of snap-and-shot cameras can hardly be compared to the global, massive presence of photos in our current digital, tech-first society. Now everybody carries a camera in their pocket, snap, share, and view hundreds of images on social media all the time.
The latest researches on human behavior, technology, and consumer patterns point out that humans respond and connect better with photography than any other means of communication. If you want to be seen, heard or remembered, photos are the way to achieve it.
In this context, businesses need photography as living beings need oxygen, and investing in them is a must. Because no matter how unique your product or service is, what rock stars are in your field or how well-thought your marketing ideas are: if you don’t have awesome visuals, nobody will know.
#2. Stock Photography is High Quality and Instant-Ready
Having an online presence is mandatory for your business strategy today. Websites, blogs, digital ads, and social media campaigns and profiles are just some of the bricks to build up your company’s success in the web 2.0 era. If you run a small business, you should have a look at these great DIY tips on SEO to ace online marketing.
All these tasks require photos. If you want to do it right –is there any other way to do things?– They’ll have to be beautiful, sharp, high resolution and relatable. In other words, they have to be professional (or professional-like) photos. And if you’re to keep up with your target audience in the fast-paced land of the Internet, you’re going to need them quick as well.
Stock photography gives you precisely that! Forget about budgeting a photographer, get rid of the weeks waiting for the final files: these are photos created by professional photographers, and are ready to download and use. Stock photo sites have immense catalogs with varied content that is both artistically and technically on point for commercial use, and you can get them in minutes.
#3. Royalty Free Stock Photos are as Cost-Effective as it Gets
The cost-benefit relation in royalty-free stock photography turns it into a no-brainer for businesses, especially small businesses. This offer in stock photos is not only high quality and instant-available, but it’s also flexible and very, very affordable.
The Royalty-Free license you get when you buy these images lets you use them for commercial purposes. You can use them in as many designs/projects as you want, for as long as you want, and in almost any medium and region you want, all for a one-time fee and without any further charges. It is a form of creative marketing that works out for all the industries.
The price range for these photos falls between $5 and $30 when you buy them individually or on-demand, but most stock photo sites work with volume deals. Stock photo subscription plans with a preset number of image downloads for a fixed monthly or annual rate, reduce the price per image to less than a dollar each. We’re not kidding!
The cost-effectiveness of accessing millions of professional photos in a blink, and being able to use them so freely in your marketing plans for such low prices is hard to beat.
#4. Versatility and Customization is not a Problem
One of the basics of business strategy is the uniqueness factor – what you do that is different, what you offer that is exclusive, what you have that nobody else has. So when it comes to using stock photos in visual designs for businesses, some can be concerned that it’s sacrificing individuality for convenience. Well, that’s far from the case.
For one, stock photos in 2018 are far more artsier and personal than ever before. There are stock photos in every style and topic imaginable, and stock photo sites have them all. You will not be short of choice, visually speaking. And if you know how to search for them, you will likely find the perfect photos for your business, that convey the exact vibe and style of your brand.
And then, one of the key features of the images is they’re highly versatile. The high resolution and the flexible licensing allow you to edit your stock photos as much as you wish.
From applying filters and overlaying text to manual color grading and cropping, you can make stock photos as personalized as you want. You can make them “yours.”
#5. Royalty Free Stock Photos Have All your Visuals Covered
As we said before a wise business strategy has to include smart online marketing plans. That means having a lot of awesome visual content to push constantly on all fronts: company site and blog, social media channels, advertising efforts, etc. And don’t forget the more “traditional” use cases like graphics for trade shows, conferences and similar events, even PowerPoint presentations.
The main perk in royalty-free photos is, precisely, that they can be used in all of these cases, simultaneously or over time. Just by getting a cheap stock photo subscription you’re getting yourself a permanent flow of fresh imagery ready to be transformed in cool graphics and put to good use right away: no stress, no hassle, no waiting.
The possibilities in stock images go beyond a straightforward design. You can use the same image across various platforms to enforce visual cohesion in your brand. You can download a complete photo series to create an extended marketing campaign. Also, you can make simple image posts to update your social network channels with fresh content every day — all without wrecking your budget.
Just think of how great it is to have one less thing to worry about. To be able, every time a new task demands for photos, to say “no problem, I’ve got this covered.” That is what royalty-free stock photos do for you.
Tap on Stock Photos for a Visually Impactful Business
And there you go. Those are the top 5 reasons why buying royalty-free stock images is such a smart business decision. It’s not just about it being a cheap option, not even just about it being a quick one: it’s about it solving all of your photo needs in the best possible way.
Achieving that core visual impact that will lead people to discover, engage, choose, and praise your business is no easy task. So having such a complete and valuable resource at hand is a great aid, one that you will be thankful for more than once.
Are you using stock photos for your business visuals? How is it working for you? Share your thoughts!